Nielsen Australian Connected Consumers Report author Lillian Zrim provides some absolutely fascinating insights into how Australians’ habits surrounding our use of technology has been changing.
- What devices are we actually using? And is it true that we have stopped second screening, but have instead begun triple screening?
- Is there really a decline in the amount of pirated material that Australians have been downloading?
- What technology are we using in retail environments nowadays? Do we still showroom?
- Are we really using SVOD services like Presto and Stan out of primetime viewing hours?