Australian podcasting and YouTube network Planet Broadcasting has signed with global technology provider Triton Digital to power the delivery and monetisation of its podcast content.
Through this partnership, Planet Broadcasting will utilise Triton’s audio streaming network to deliver high-quality audio content to its 844,000 subscribers, and the Tap Ad Server to dynamically insert highly targeted pre, mid, and post-roll audio ads into its content.
To support its monetisation goals, Planet Broadcasting will leverage Triton’s programmatic audio marketplace and audio SSP (Yield-Op) to make its online audio inventory available to media buyers around the world through both open and private marketplace deals.
“Providing an exceptional listening experience means working with the best in the industry,” said Claire Tonti, CEO of Planet Broadcasting. “Along with its knowledgeable team, Triton’s state-of-the-art audio streaming and advertising technology is unparalleled, delivering the enterprise-level sophistication and uncompromising reliability we need to support our global podcast network.”
“Planet Broadcasting shares our passion of unleashing the power of digital audio to cultivate meaningful connections,” said Benjamin Masse, managing director, market development and strategy at Triton Digital. “We are proud to provide Planet Broadcasting with the tools it needs to provide an unprecedented listening experience for its loyal audience, and a higher return for its advertising partners.”
In addition to Triton’s audio streaming network and Tap Ad Server, Planet Broadcasting will continue to use the enterprise Omny Studio podcast management platform to capture, edit and distribute its podcast content.
Along with this news, Planet Broadcasting has also launched four new shows.
• Just Make The Thing
This podcast is about how human beings get creative and why they do it. Hosted by Claire Tonti and Chanel Lucev, this show includes interviews with guests including Celia Pacquola, Monty Dimond, Taku Mbudzi, Helen Zaltzman, Wil Anderson and Jamila Rizvi.
• The Millennial Divide
The program about navigating the millennial decade is hosted by sisters Ellen, Dimity and Amy Kirkwood. The trio discuss changes in the way we date, use technology, engage with politics and consume media.
• Book Cheat
Produced and written by comedian Dave Warneke, this podcast is for anyone who wants to read the classics but just doesn’t have time. Warneke reads the books and then dissects them with fellow comedians. The first two episodes cover Othello and The Picture of Dorian Grey. Warneke is the host of the hit podcast series Do Go On, which is currently embarking on a sold-out tour of the UK.
• Vic and Em’s Comedy Gems
Comedians Vicky Hanlon and Emily Tresidder are the hosts this series. It will deliver a mix of interviews and personal anecdotes from the Melbourne comedy scene. Vic and Em’s Comedy Gems is now available on Virgin domestic flights.
Top Photo: Planet Broadcasting founders James Clement, Claire Tonti and Nick Mason