Independent media agency Pivotus has been appointed by two major clients as it continues to broaden its national footprint.
Snap Fitness has appointed Pivotus to manage its digital strategy and media buying across Australia and New Zealand, while Metricon division, Australian Building Company (ABC) has appointed Pivotus to run media strategy and buying for Queensland.
Pivotus CEO Michael Petersen (pictured) says both accounts are significant wins for the agency.
“We’re proud to be working with these two prominent brands on taking their digital strategy and media buying to the next level,” he said.
“ABC is part of Australia’s largest home builder, Metricon, while Snap Fitness is one of the nation’s leading fitness providers; it’s a testament to the strength of the Pivotus offering and team that we continue to be referred to big brands nationwide.”
Snap Fitness marketing and communications manager, Stefanie Nicholson said Pivotus’ commitment to efficiency and transparency for their clients helped the agency win the business.
“We’ve already come to appreciate Pivotus’ performance data visualisation which allows us to quickly note campaign results and discuss changes,” she said. “With the vast number of franchisees and stores that my team serves, it’s great to have a partner who is proactive in identifying and resolving issues and making changes quickly. Pivotus’ company value of absolute honesty, and the ability to lead us towards success, are extremely refreshing and confidence-building.”
Metricon and ABC Homes Queensland marketing manager, Matt Emerson said Pivotus was central to the business’ successful growth in the state.
“With the Metricon quality standards and supply chain behind it, we soft launched ABC Homes into the Queensland market late last year. We wanted to find a media agency partner who fit with our passion and competitiveness, and I believe we’ve picked a winner in Pivotus. Their onboarding and service levels have already exceeded our expectations – we’re expecting big things this year.”
The new client appointments follow Pivotus’ recent wins of digital strategy and buying for RACT Insurance and the University of Tasmania, along with the expansion of its team.
Both appointments are effective immediately.