Pinterest opens up its shopping ad program to more brands

The social media platform launched shopping ads last year with a small number of test partners.

Pinterest has expanded its shopping ad program to more advertisers and is testing new lifestyle ad formats.

The social media platform launched shopping ads last year with a small number of test partners, which included brands such as Samsung, eBay, Dorothy Perkins, Made.com and JD Williams.

Shopping ads automatically create promoted pins from a retailer’s existing product feed. Pinterest is also currently testing a design that gives users even more visual cues. This format includes lifestyle imagery so consumers can see how the product will fit into their lives.

A recent study by Pinterest found that 90% of pinners make purchase decisions on the platform and 70% said they use it to find new products.

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