Pinterest has expanded its shopping ad program to more advertisers and is testing new lifestyle ad formats.
The social media platform launched shopping ads last year with a small number of test partners, which included brands such as Samsung, eBay, Dorothy Perkins, Made.com and JD Williams.
Shopping ads automatically create promoted pins from a retailer’s existing product feed. Pinterest is also currently testing a design that gives users even more visual cues. This format includes lifestyle imagery so consumers can see how the product will fit into their lives.
A recent study by Pinterest found that 90% of pinners make purchase decisions on the platform and 70% said they use it to find new products.