PHD Australia has appointed Pia Coyle as its new Sydney managing director, following a rigorous search.
Coyle joins from the independent media agency Avenue C where she has been managing partner since May 2021.
In the new role, she will be responsible for leading the Sydney office, continuing to drive its strong agency culture, and maintaining and building relationships with PHD’s clients.
Coyle will take over from Stephanie Douglas-Neal, who departed the role earlier this month.
Prior to Avenue C, Coyle had held several senior roles across the industry, leading the client and investment offerings at Ikon and working at both UM and Starcom.
Mark Jarrett, PHD Australia’s CEO, said: “I’m very excited to be welcoming Pia to the business, I have no doubt she’ll have a really positive impact and I can’t wait to see PHD Sydney move into another stage of growth in 2023.
As incoming PHD Sydney MD, Coyle said of her new role: “I am super sad to be leaving the amazing Avenue C team and my great friends Hugo, Will and Daniel, their business really is something special, but I am also very excited to join the PHD crew – there is so much opportunity to add some energy to an established and awesome team, I can’t wait to get stuck in and be part of building something special.”
Stuart Bailey, PHD Australia’s chief operating officer, said: “We are delighted to welcome Pia to PHD, she brings a wealth of experience to our business.
“With a strong understanding of client needs and the broader media and marketing environment, Pia is the perfect fit to lead the agency. I look forward to seeing her nurture the relationships with our long-standing clients.”
Coyle will step into the role in March 2023 and will report into PHD’s COO Bailey.
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Top image: Pia Coyle