Perth Radio Wrap: Day 4 – 96FM and 6iX

Don’t miss our new snapshot of every metro market from the survey six ratings also published today.

This is our final stop around Australia with a detailed look at the commercial stations in every metro market.

Don’t miss our new snapshot of every metro market from the survey six ratings also published today.

Next week as promised – drive radio across Australia.

96FM Survey 6 shares: 10+ 7.2%, Breakfast 6.4%

Cumulative audience: 10+ 294,000, Breakfast 131,000

A disappointing result for ARN in the market again after some promising growth at the end of 2017 with consecutive surveys over 10%.

The station has had only one lower 10+ result since 2015 and that was a 6.9% during 2016. The station’s breakfast slot has had only one lower share too with 6.1% in that same survey result in 2016.

ARN’s programming boss Duncan Campbell won’t be happy with the trend in Perth. He told Mediaweek after survey five recently, “We have been very challenged in Perth trying to wedge ourselves amongst the strong bookends of Nova and Mix.”

6iX Survey 6 shares: 10+ 4.8%, Breakfast 3.7%

Cumulative audience: 10+ 127,000, Breakfast 68,000

Share didn’t drop by much this survey but a 4.8% ended four consecutive surveys over 5%.

Breakfast had its second consecutive survey under 4% after smashing a 5.8% earlier this year.

The station’s best 10+ since 2016 has been 5.6 in survey two this year while the best breakfast was the 5.8% we mentioned above.

Top Photo:  Lisa Fernandez and Paul Hogan host 96FM breakfast

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