Rugby league journalist Paul Kent has launched his own independent podcast venture, capitalising on his established voice and aiming to fill what he perceives as a “hole in the market.” This move follows a period of heightened media attention, including reports of an incident at a Sydney pub, where he was allegedly served 21 schooners. Now, Kent is channeling that notoriety into a new platform, seeking to connect directly with his audience and generate revenue.
‘Kenty Prime Time’
Kent’s decision to launch the podcast wasn’t a sudden epiphany, but rather a series of “bottle-lightning moments,” as he puts it. “A lot of people suggested it to me and told me to think about it for a while. I thought I’d go ahead with it. I like the idea of it. There are a lot of positives to it. So I just sort of gave it a crack,” he explains.
Crucially, the move is driven by a desire for autonomy and financial independence. “I just think it’s a way that I can make money and move forward at the same time.”
Unlike other media personalities who align with established podcast networks, such as iHeart or LiSTNR, Kent is going it alone. “It’s just my podcast. I’m not affiliated with anyone else. I mean, I’ve got a few people who are helping me out with it, but I’m not on any of those things – it’s not through any of those.”
This independence, he believes, offers greater creative control. “To be honest, there will probably be less interference than what I might have had previously – but it’s not really a consideration of mine. To be honest, I was always pretty happy with what I said anyway.”
Premise
The podcast will primarily focus on rugby league, Kent’s area of expertise, but he retains the flexibility to explore other topics. “It’s a blank page at the moment, and I can sort of take it in any direction that I want. It’ll be predominantly footy, but If I feel the need to adjust, I’ll do that.”
While guests will feature, the format won’t be a traditional interview show. “I’m more about people coming on to talk football and things like that, which is what I’ll get done. But so far as trying to line up guests for that, I want guests to contribute to the show as the show is, rather than it be a sort of sit-down interview show.”
Kent (right) and former NRL player John Elias on Kent’s new podcast.
Feedback
Despite being in its early stages, the podcast has already garnered positive feedback. “I’ve only put out two episodes, but they have been well-received.” Kent acknowledges the learning curve involved in launching a new media venture. “I’m still learning all the new skills I have to learn.”
Episode one of Kenty Prime Time has clocked up 23k views on YouTube since its release seven days ago. The show’s second episode has amassed more than 10k views since 5 March
For advertisers, Kent’s independent podcast may present a unique opportunity. His established brand and loyal following, coupled with his unfiltered commentary, offer a direct channel to a dedicated audience.
“I just want to be able to give people what I think they want to hear,” he said.