Data science company Parrot Analytics has announced a subscription agreement with CBS Studios International.
Under the deal, Parrot will supply CBS Studios International with timely and actionable data to gauge audience demand for specific content.
Parrot Analytics developed and provides the industry’s only real-time, global demand measurement system for TV content across all platforms.
Mediaweek publishes weekly audience demand charts for both digital originals and all TV in the Australian and NZ markets.
Parrot Analytics CEO Wared Seger said: “We’re thrilled to welcome the forward-thinking team at CBS Studios International to our family of thought-leading partners around the world.
“Today’s fragmented media landscape presents a challenge for studios, networks and OTT platforms in understanding the relationship between audiences and content. For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans.”
CBS Studios International President of Sales Barry Chamberlain said: “As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming.
“We look forward to utilising Parrot’s detailed insights and analysis for our international team and clients.”
Read more about Parrot Analytics technology here.