The new Paramount ANZ Brand Studio, recently announced as part of the restructured sales team, is cutting a unique swathe in the industry with a full-service branded content model providing key specialists to wrap around clients and bring brands to life in creative and impactful ways.
Michael Stanford, head of Paramount ANZ Brand Studio, said his talented team are perfectly poised to bring their respective areas of craft expertise to client briefs and tap into the mountain of opportunities available in the global Paramount playground.
Stanford said: “We’re offering an industry-first to the Australian market with an experienced team that can work with clients at every stage from ideation and strategy, right through to integration, creative production and activation, all within our premium shows and franchises and across our diverse content ecosystem.
“Our connections to markets around the world also allows us to access global insights and creative resources that offer unique solutions to local briefs as well as proactive access to new IP opportunities, branded events, formats and market-first innovations.”
See also: Into the Playground: Bringing the Paramount Brand Studio to life
Namita Sopal, head of advertising strategy, said their approach is underpinned by a strong foundation of rigorous, long-term research that shapes strategy but also gives maximum space for creative ideas and approaches.
“We’ve recently completed our third instalment of the Science of Sponsorship research project spanning six years and we’re confident we’ve found the formula to successful sponsorships.
“It’s high quality, timely and relevant touch points that blur the lines between content and brand and we do that better than anyone else in the market with a veritable playground of universally loved brands, experiences and platforms,” said Sopal.
Tamar Hovagimian, head of integration and partnerships has been at the centre of major sponsorships for the past 16 years at Paramount ANZ including key partnerships such as Coles on MasterChef Australia, Bedshed on I’m A Celebrity… Get Me Out of Here! and most recently, KFC, Isuzu and Set for Life on Australian Survivor: Heroes V Villains.
Tamar said: “It’s incredibly rewarding to seamlessly integrate our sponsors into our fan-favourite shows and franchises as they enhance our premium content, and it deepens the audience connection and engagement with their brands.
“We’re then reinforcing this with key advertising touch points that solidify and cement brands with audiences that we know translates into action and sales.”
Rachael Brand, executive producer, rounds out the Paramount ANZ Brand Studio team with production expertise to deliver on creative briefs.
“We’ve built a team of content specialists who thrive on collaboration and working with clients and agencies on creative ideas that cut through and connect with audiences.
“We’re also in a position to make the dream a reality, thanks to our expert know-how and agility across creative, design and production. We’re truly the thinkers and the do-ers.”
Brand’s team led creative and production on the brand-funded series, Ultimate Classroom, developed with the Australian Defence Force and broadcast on 10 Shake and streamed on 10 Play and Paramount +, showing the depth and power of Paramount’s playground and content ecosystem that connects with audiences, where, when and how they want to consume content.
Paramount ANZ Brand Studio is currently providing in-person client presentations on the latest Science of Sponsorship findings that can be booked directly with via sales representatives or by emailing [email protected].
Read more about the Science of Sponsorship here.
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Top image: Tamar Hovagimian, Michael Stanford, Rachael Brand, Rod Prosser and Namita Sopal