Paramount Australia, the parent company of Network 10, Paramount+, Nickelodeon, and MTV in the local market, has named Kat Droulers as Queensland sales director – ad sales. This appointment finalises the company’s national sales leadership team under general manager – ad sales, Nick Bower.
Droulers, bringing more than 20 years of experience in advertising and media sales, will lead Queensland’s ad sales team, overseeing Paramount Australia’s metro and regional broadcast assets, 10 Play, and Paramount+.
The integration of the 10 Regional sales team, led by Helen Elliott, head of regional sales Brisbane, strengthens the company’s market reach with additional regional expertise.
This move follows Network 10’s acquisition of Southern Cross Austereo’s (SCA) regional television licenses across key markets in Queensland, southern New South Wales, and Victoria, as well as WIN Network’s Northern New South Wales license.
The integration of SCA’s regional sales teams into Paramount’s metro offices has created a unified national sales network, combining metropolitan scale with regional market insights.
Helen Elliott, head of regional sales Brisbane.
Rod Prosser, chief sales officer at Paramount Australia, said: “I’ve worked with Kat for over 20 years in various capacities, and I am thrilled to announce her leadership role in Queensland, which is an essential market in our national strategy. Kat’s exceptional leadership, proven track record in stakeholder engagement across all levels of business, coupled with her deep industry acumen and genuine leadership style, positions her perfectly to drive our integrated offering forward.
“This is a transformative moment for Paramount Australia’s commercial capabilities. By bringing together our metro and regional sales teams under one roof, we’re now able to offer advertisers a truly national footprint with local expertise. The combined strength of our teams delivers unprecedented value to our clients and partners.”
Nick Bower, general manager – ad sales at Paramount Australia, said: “Kat brings an authenticity to her leadership that resonates strongly with both our team and our clients. Her strategic mindset, ability to foster meaningful partnerships while delivering commercial outcomes makes her an invaluable leader as we continue to strengthen our national presence.
“The merger of our sales teams has already created exciting synergies. This integration isn’t just about combining teams – it’s about creating new opportunities for our advertising partners.”
Of her appointment, Droulers, said: “This integration marks an exciting expansion of our Queensland presence. By welcoming our regional colleagues and their deep market expertise, we’re creating a powerhouse team that combines Paramount’s innovative solutions with unparalleled local knowledge.
“This positions us to deliver even more sophisticated, targeted solutions that truly serve both our metro and regional clients. I’m looking forward to working with Helen and her team as we strengthen our unified Queensland offering.”
Kat has spent over two decades of experience in advertising, media sales and leadership roles at companies such as IdeaWorks, Mitchell Media, Media Circus, and Carat Australia.
She has been a pivotal member of the Network 10 team since 2018, initially serving as the Group Sales Manager and then Acting Queensland Sales Director at Paramount Australia.
Pictured: Kat Droulers