Paper + Spark has been appointed as the full-service digital marketing agency for Campbells Wholesale, the Australian wholesale distributor that supports independent retailers nationwide.
The agency will be tasked with overhauling the wholesaler’s digital ecosystem with a comprehensive remit spanning content strategy, content development and implementation, paid media campaigns, and ongoing analytics and optimisation.
Established in 1933, Campbells Wholesale is part of the Metcash Group and operates a network of 14 sites across the country. It is supported by over 40 sales representatives.
The wholesaler’s portfolio covers a wide range of food service and grocery to confectionery, convenience, and packaging.
Deanna Whiteford, senior marketing and digital manager at Campbells Wholesale, said: “After a rigorous selection process, Paper + Spark was chosen for their innovative approach, comprehensive service offerings, proven track record of delivering exceptional results, and their no-nonsense direct approach with a smile.
“We felt an immediate connection with Paul and the team. Paper + Spark will be managing all aspects of the digital ecosystem, including strategy, content strategy, media buying, and analytics.”
Paper + Spark will collaborate closely with the Campbells Wholesale team to transform its digital presence and drive business growth through strategic, data-driven marketing initiatives, the agency said.
“We are thrilled to be working with Dea, Anthony, and the wider Campbells Wholesale team,” Paul Everson, director at Paper + Spark, added.
“Their vision and energy for the brand, with its deep history in the Australian retail landscape, was and is infectious, and we are feeling it every day. It’s an interesting time in wholesale retail to do things differently, and we are collectively up for the challenge. Watch this space as we do great things together.”
This win for the agency comes after it was recently appointed as the brand strategy and communications partner for Australian hospitality group, Al Aseel.
See also: Paper + Spark wins Al Aseel’s brand strategy and comms account
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Top image: Paul Everson