Paper Moose and Pukka have woken up Bondi residents with warm cups of Pukkaʼs new Morning Berry tea and challenged people to adopt a healthier caffeine-free morning ritual.
The Sydney creative-agency delivered the activation from cart to cups were eco-friendly and made from recyclable materials, embodying Pukkaʼs brand values.
In the morning sun, phones were out as influencers and early risers snapped photos and videos, sharing the activation organically with their followers.
“Weʼre thrilled to work with our Pukka friends in bringing three giant tea cups to Bondi Beach and enticing the early risers to try a healthy alternative to coffee,” Jeremy Willmott, creative director of Paper Moose.
Anna Kiernan, Pukka brand manager ANZ, said: “Paper Mooseʼs activation felt very much in the world of Pukka and we loved working with their team. Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible.”
This work continues Paper Mooseʼs innovative experiential expertise, which includes activations for UNSW, Dexus, CBA, Westpac and Vivid.
Earlier this week, Wrappr unveiled a new brand identity, delivered by Paper Moose. Paper Moose positioned Wrappr as “advertising with benefits,” drawing on vehicular terminology to craft a brand concept that embodies value and impact.
Wrappr’s platform enables drivers to be paid for wrapping their cars in brand messaging. Paper Moose took this offering and helped Wrappr refine its narrative, placing its Advocate Out-of-Home (AOOH) offering firmly in the spotlight as “the next evolution of OOH media.”
Credits
Client: Pukka
Brand Manager ANZ: Anna Kiernan
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Art Director: Jessica McLure Copywriter: Feryx Hui Ming Lim
Design Lead: Georgia Shillington
Senior Designer: Evelyn Tran
Creative Strategist: Catho DʼSouza
Head of Client Success: Brad Bennett
Senior Account Director: Brigitte Harbrow
Senior Account Manager: Hannah Maher
Producer: Olivia Jeavons
Production Design and Construction: Emily Borghi