Launching across Australia and Aotearoa New Zealand, Palmolive’s latest campaign, “Paahhlmolive”, created in partnership with VML, taps into the revitalisation that comes from using Palmolive Naturals.
In an increasingly disconnected world, Palmolive states its aim is to offer those brief but powerful moments of helping people reconnect with themselves, with nature and feel re-energised.
Anthony Crewes, senior marketing director for Colgate-Palmolive South Pacific, explained, “With this campaign, we wanted to deliver a message that really resonates with the daily grind. ‘Paahhlmolive’ playfully captures Palmolive’s dedication to make washing feel less passive and more energising.”
Paul Nagy, chief creative officer, VML APAC commented, “The campaign is a fun interpretation of what brief moments of revitalisation can feel like on the inside, like a moment in nature… or that shower you have at the end of a long day… you know the one.”
“Paahhlmolive” will leverage a mix of digital and social film channels, complemented by digital spots airing across Australia, and TV and digital spots airing across Aotearoa New Zealand. Additionally, strategically placed out-of-home (OOH) advertisements will appear near supermarkets and in shopping centres.
Credits:
Palmolive Equity
Client: Colgate-Palmolive
Creative: VML
Media: Wavemaker ANZ
Production: Austin Studio
Director: Toby Morris
Postproduction & VFX: Josh Regoli
Colourist: Matt Campbell
Audio & Music Composition: Sonar
Casting: i4 Casting-END-