Search results for "marketing and communications"
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AgenciesCadbury expands Accessible Easter Egg Hunt with NextSense and FutureLabs
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
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TelevisionRoundup: Marcia Hines taken to hospital, Sky News staffer sacked, Michelle Rowland on Meta
Evan Gershkovich, British tabloids, Elon Musk’s X, Jodie Speers quits Seven News, Brittany Hockley’s next big move
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AgenciesUber Carshare and F1 driver Valtteri Bottas create ‘Australia’s Second Car’ via Poem
Andy Morley said the Uber masterbrand has been "hyper-focused" on working with talents and celebrities that resonate with Australian audiences.
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BrandsSXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because ‘your product and service is completely incidental’
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to...
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CreativityRob Farmer: Stronger media and creative relationships needed to avoid ‘cultural landfill’
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
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NewsAustralia and Canada to have ‘important discussions’ after Meta exits news deals
Communications minister Michelle Rowland and the minister for Canadian heritage Pascale St-Onge will meet later this month.
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AgenciesForethought names Diane Shelton and Andrew Slot joint MDs
Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
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NewsHow Publicis, Seven, Enero, and Ten are marking IWD
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
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DigitalOri Gold: Why Australia must stand up to the tech titans again
Australia has a chance to solidify its role as a global leader in shaping the dynamics between tech giants and the news...
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MarketingAiMCO’s Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
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BrandsUber snares Nicole Bardsley as head of marketing
Cashrewards CMO Nicole Bardsley has left the role to become head of marketing at Uber and Uber Eats, Mediaweek can reveal.
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NewsNAB CMO Suzana Ristevski jumps to Google to lead AUNZ marketing
She will join Google mid-year to lead the tech giant's marketing across AUNZ, replacing Aisling Finch who departed late last year.
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PublishingAre Media names Carly Bowra as director of marketing
Bowra joins Are Media from the Seven Network where she was a marketing consultant.
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NewsMamamia group marketing director Rob Farmer set to depart
Farmer is returning to his marketing and brand consultancy The Inside Out.