The program continues to be powered by partnerships with key cancer research bodies and influencers
"We as an industry have gotten really careless with how that data is passed around"
Plus: The benefits of creative message optimisation
Dimitri Maex: "I think the Initiative DNA may live most vibrantly in the Australian office"
Plus: The importance of investing in up-and-coming talent in the industry
“I challenge the market to think beyond the old search engine versus search engine"
"OOH doesn’t just have a seat at the table: it is one of the table’s legs"
"It’s a great time to be joining Havas Media Network with the recent global brand refresh."
"Six in 10 people say that they are more likely to trust an advertiser when they find them in a positive environment"
Constantine asks: "How do we start to solve the deep and complex problem of ageism in our industry?"
Entrants will be briefed to create a culture-defying campaign for everyone living and working with cancer
“We're not the Yahoo of yesteryear, we're a very new Yahoo"
Sparrow also welcomes back some familiar faces as agencies chalk up recent wins
The research coincides with Reddit's presence at Cannes this year