Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
Senior appointments: Hannah Mannion, Eb Yusuf, Natalie Murray & Natalie Clark
Karen Coleman: "Launching into a new market takes a range of capabilities."
The new partnerships follow a string of client wins and retentions.
"Companies are going to be taking a long, hard look at where they stand against the market."
The agency's remit includes all media strategy, planning and buying in Australia.
Murray spent 20 years with the agency, with the last four years as its national head of trading.
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form...
"With these things, it's better to make a call when your gut tells you versus waiting and seeing."
"Australia consistently punches above its weight when it comes to creativity and innovation."
The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.
Elsa Beaumont: "The thing we didn’t quite expect is the impact of being in-house."
The acquisition furthers The Mars Agency's global expansion, which started with the opening of a London office in 2010.
"Ed was part of the Fuel family well over a decade ago, and it’s great to welcome him back."