Search results for "Omnicom Media Group"
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AgenciesHearts & Science launches Renewables Ad Engine with Sanofi Consumer Healthcare
The initiative addresses the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.
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NewsNature’s Own brings mental wellness to I’m A Celebrity… Get Me Out Of Here!
The partnership includes an in-show integration featuring a branded challenge with a reward.
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OutdoorVeridooh’s Mo Moubayed wants to expand globally and grow OOH beyond ‘4% or 5%’ spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
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AgenciesResolution Digital named global website agency for a2 Milk
Last week, the OMG agency also won El Jannah's digital media and SEO account.
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AgenciesOMG’s Kristiaan Kroon asks TV industry for ‘more collaboration and less competition’
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
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NewsHow Publicis, Seven, Enero, and Ten are marking IWD
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
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DigitalMeta expands Instagram creator marketplace to Australia and New Zealand
Among the Australian brands and companies that have used the capability are Canva and OMG Content.
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News“Very hard not to grow” Guideline SMI predicts growth for Australian ad market in 2024
A soft start to 2024 will shift with the market set for a strong second half.
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NewsMarketers need to add value as APAC gamers slam in-game ads
"The gaming universe is an incredibly exciting one and there are numerous opportunities for brands and marketers"
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DataAnnalect and Meta partner up to leverage insights from closed-loop measurement systems
This partnership will allow advertisers to combine their first-party data with Meta’s ads data.
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DataAnnalect and InfoSum partner to create neutral clean room solution for APAC clients
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
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BusinessWhy CTV and BVOD are key to PubMatic’s Activate launch in APAC
Plus: The move towards the open internet
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AgenciesTelstra announces new agency partnerships with +61, Bear Meets Eagle On Fire and TBWA
Brent Smart: "We have big creative ambitions and this is about the best talent and thinking from three agencies at the top...
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AgenciesShift 20 Initiative launches Australian-first braille OOH for people with vision impairment
Lama Perin: "Together, we're not just creating ads; we're creating accessibility and changing the narrative"