Fiona Johnston replacement will be announced soon
• Bence will work closely with IAB Australia CEO, Gai Le Roy
• Australia’s advertising market has declined by -6.2% in 2020
“One of our key objectives is to help support a sustainable and diverse digital media and advertising market."
• UnLtd was founded in 2005 by Kerry McCabe
Both executives are already working within the Mediabrands group.
• Lisa Sinclair, who was recently appointed as the editorial director of Bauer Media, spoke to Mediaweek
• Connected TV is now the dominant device for video inventory expenditure
Bass joined Mediabrands as CEO in November 2015.
• A final report for market is expected to be released in April 2019.
• Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter
The appointment follows a four-month executive recruitment process.
• Financial year data shows 45% increase in video spend year on year
This follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath.