• It is being driven by the desire for operational efficiencies and flexible buying options
Advertisers reach out to consumers as spend remains above pre-Covid 2019 levels, radio ad spend surges
• 85% of independent media agencies anticipate ‘considerable’ or ‘slight’ growth in their business
• Shell also discusses the value of the IMAA
• The campaign will feature across radio, TV, Out-of-Home, digital and print channels
“When you see one medium coming in or out of the market, you need to be across it."
• The July issue of marie claire goes on sale today
• "I am confident it is going to be the ‘Era of the Indie’."
• Aboriginal and Torres Strait Islander peoples represent 3.3 per cent of the Australian population
• The 2021 Leadership Team has strong national representation
• The COVID-19 pandemic resulted in a significant decline in client spend for many agencies
• Each webinar will focus on specific issues, trends and innovations, business updates and looking ahead to 2021
Spotify, Kargo, EMX and Quantcast join IMAA
• RadioMATRIX is being developed by AudioNET,