Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
"Consumers today are more conscious than ever about the impact their choices have on the environment."
"By integrating into cultural and behavioural moments through native content, finance brands can create memorable connections through storytelling that aligns with consumers’...
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial...
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
The bespoke bus shelter takeover will be on display at Bondi Junction until 25 August.
Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.
Applications close on 23 August and entries will be judged by an independent panel of social impact and marketing experts.
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown...
"It’s further evidence of the rude health in the indie sector and its attractiveness for talent."
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
Subway has used influencers as part of its overall marketing strategy for several years.
Nick Hinsley: "Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention."
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”