Search results for "MFA"
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AdspendNext&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
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AgenciesPatrick Doble joins iProspect as senior client partner, Melbourne
Doble joins the media agency from Sunshine Coast-based adtech startup Cartelux, where he has been the global general manager for the past...
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AgenciesLego Group appoints Publicis One to global media account
The toy bricks brand recorded a global media spend of $467 million last year.
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AgenciesALDI launches ‘ALDIcore’ campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
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AgenciesTrinityP3 opens 2024 State of the Pitch survey
The survey is open from now until 31 December.
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NewsDoubleVerify launches Transparency Centre to fuel industry education
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
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DataIAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
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AgenciesEssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
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TelevisionThe Ads That Made Us: A big ad, Doing things #Likeagirl, How many Weet-Bix?
This Week: Hannah Coombs, Georgie Nichols, Jack Cleaver
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NewsCanva unveils enterprise offering to ‘redefine the way millions work’
"We have deep and broad usage in over 90% of the Fortune 500."
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AgenciesSam Enshaw becomes Cassette’s head of strategy
Jessica White: "We’ve been looking for the right people to upweight our leadership team with strategic expertise."
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NewsThe Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
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AgenciesMat Baxter and Darren Woolley clash over TikTok promo: ‘Wholly inappropriate’ or ‘overly sensitive’?
"He's just really bored, scared of being irrelevant or forgotten, or he's overly sensitive because of what's happening in the US."
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FeaturesMat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.