• Performics and Initiative take over from OMD Brisbane
• The initiative is designed to help drive awareness and raise funds
• The workshop will culminate in teams pitching their projects to Screen Australia, SBS and NITV
• Fein also spoke about the agency thriving through the pandemic and outlook for the year ahead
• The Long Lede initiative will pair 10 writers with 10 seasoned mentors
• The campaign will champion an increased understanding of the medium
• Media partners have a unique opportunity to solve a live client business challenge
• Initiative recently added IAG, Afterpay, Sukin to its client roster
• New Zealand-based charities are eligible for free creative support and outdoor awareness campaign
• It will support screen practitioners from under-represented backgrounds
• The joint program aims to foster exciting and innovative short-form drama projects
Council of agency executives collaborate on making outdoor easier to buy
• The nationwide social media educational campaign launches October 26
• The competition is open to any business or retailer across Australia