The deal marks the first joint project between FOX Entertainment and Foxtel Group.
Brandbank Group is behind Australian brands such as Seed Heritage, Commonry and Unison, as well as lifestyle brands kikki.K, Fine-Day, and Allkinds.
"I am thrilled to step into this role and build on the vision and progress we have achieved as an agency."
The toy bricks brand recorded a global media spend of $467 million last year.
BMF takes over BWS as of July 1 and Dan Murphy’s from October. M&C Saatchi and Thinkerbell are the incumbents.
The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
"It's encouraging knowing that there are different avenues that we can go down and not feel as though we've necessarily got to...
Stuart O’Brien: "The ability to contemporise such a significant community brand is a really important opportunity."
"Each of our brands services a different part of the industry."
"Our goal is to help our clients outgrow their competition."
"We will be able to start the new financial year on strong footing to focus on our key growth activities."
Nicole Bence: "Josh's promotion reflects NOVA’s continued commitment to investing in our all-of-audio sales team."
Claxon has already begun working on the account, starting with strategy development. The creative execution is expected to launch in market in...
The expansion comes as QMS' relationship with sales representation company, Medianest, concludes this month.