Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
"We've got something as powerful as Australian sport where we know it has audiences that engage."
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Streaming device Hubbl was showcased in front of the Ferraris, and media and sport's who’s who.
House of the Dragon is set 200 years before the events of Game of Thrones.
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
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Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.