The new name has been adopted by all of The Mars Agency’s operations around the world.
Agencies participated in goalball, futsal, and wheelchair basketball.
Mediaweek revealed earlier this year that the UM veteran had exited amidst redundancies.
"This relationship will help drive greater cohesion, scale, agility and insights to support brand connection with Levi’s fans everywhere."
"After seven years, I wanted to see if I could take everything that I'd learnt and apply it in a different environment,...
The indie pitched against 10 other agencies.
Adam Benson: "We understand the gravitas of the subject matter we’re dealing with, the importance of delivering our services in a time...
Chiang moves from his position as APAC CEO of Dentsu Creative.
Amaury Treguer: "Being able to clearly hear what people say. Sounds good right?!"
The incumbent, Initiative, had held the account since 2021.
CA.5 promises to be an "alternative model to the traditional agency structure and approach".
Rossi was previously at Koala as head of creative and Canva as head of brand marketing.
The move follows The Brand Agency's recent re-appointment of the Tourism Western Australia account
The new app comes after the burger chain launched a campaign for the AFL’s Gather Round event in Adelaide.