Search results for "IAB Australia"
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NewsIAB board appoints Vanya Mariani as chair, replacing Matt Rowley
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
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AgenciesLEGO Australia launches space range with a crop circle in regional NSW
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
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AgenciesTourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
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BusinessOmnichannel optimisation is a non-negotiable for brands to prevent falling behind
"Simply optimising your website to attract and manage these interactions means that you're missing the big picture."
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PublishingMason Rook resigns from Guardian Australia’s commercial director of sales role
"It has been an incredibly tough choice, but I believe it is the right time for me to take on my next...
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IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
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AgenciesIPG Mediabrands launches Woolyungah Indigenous Scholarship
Mark Coad: "It is a natural and important step through IPG Mediabrands' RAP for our company to support Aboriginal and Torres Strait...
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TelevisionAmazon Prime Video launches ad option in Australian market
Paul Kent: The launch “brings even more competition within the streaming TV landscape.”
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TelevisionRegional television in Australia at a critical point: Free TV
"The solutions to keeping the lights on for regional TV are squarely in the hands and control of the Albanese Government."
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NewsAustralians more uncomfortable with AI-produced news compared to global average
Mandi Wicks: "When robust, fit-for-purpose AI tools are used responsibly and under human supervision, AI has the capacity to enhance rather than...
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DataIAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
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DataIAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
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News BrandsWhy is Paul Murray so pissed off? Sky News Australia host on ‘Airbus Albo’
Paul Murray Live Our Town returning with first episode in Parkes, regional NSW.
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BusinessRoundup: Google hides Australian revenue, Police reviewing how Seven obtained Higgins texts, Tabcorp’s CEO search
Lisa Wilkinson, Scott Farquhar steps down as Atlassian co-CEO, Foxtel, TikTok, Kyle Sandilands, Gordon Ramsay’s Food Stars, Robert Irwin, Mel Schilling, NBA...