Search results for "programmatic solutions"
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NewsOOH and radio “will both grow at television’s expense”: Cathy O’Connor
Radio might be TV's "ultimate sidekick" according to Mark Ritson, but oOh! Media CEO Cathy O'Connor insists out-of-home is "equally a great...
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AgenciesEx-Foxcatcher’s David Gaskill launches AI data collection platform ZRO Fox
David Gaskill: "It will become vital to ensure the data required for customisation and prompting is available."
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PublishingLisa Gresens joins Guardian Australia’s sales team as account director for VIC and SA
Gresens: "I look forward to contributing to the ongoing success of the team"
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AgenciesLocation:live offers prime Australian brand spaces to the world as it launches lo:live
The lo:live marketplace provides unlimited, free access to 170 premium locations across Australia.
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AgenciesSparro by Brainlabs founders: “We’re not going anywhere” following acquisition
The acquisition includes Jack Nimble, which has been part of Sparro since November 2021.
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AgenciesJacqui Capel forecasts retail and media trends for 2024
"It's worth looking at several of the sub-trends that are spinning out of this huge macro shift"
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AudioAcast boosts audience targeting with Proximic by Comscore partnership
The global podcast advertising market is forecasted to reach a $12.7 billion valuation by the end of 2023
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AgenciesMindshare retains National Australia Bank for another three years
Maria Grivas: "The NAB relationship means the world to us and we are thrilled to continue our partnership"
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AgenciesKey Trends Shaping the Future of Media Buying and Consumption in 2024
"2024 will bring three pivotal trends that are redefining the rules of engagement in Australia's digital advertising arena"
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OutdoorJOLT welcomes Stuart Moffatt as general manager – commercial
Stuart Moffatt: "I look forward to being part of this exciting journey"
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News BrandsParamount Upfront 2024: Every Announcement
Below is a breakdown of what to expect from Paramount over the next 12 months
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AgenciesIPG Mediabrands Australia appoints Clay Gill as chief data and tech officer
Mark Coad: "Clay’s global experience positions him perfectly to make things happen."
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DigitalKaylie Smith named managing director of Time Out Media APAC
Kaylie Smith: "I'm excited to further grow and evolve Time Out in the APAC region"
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AgenciesShift 20 Initiative launches Australian-first braille OOH for people with vision impairment
Lama Perin: "Together, we're not just creating ads; we're creating accessibility and changing the narrative"