Search results for "programmatic solutions"
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AgenciesNick Hayes joins The Media Store as head of digital
Stephen Leeds: "Nick brings the enviable mix of digital strategy, platform expertise, people management, and innovative product development ambitions to the agency."
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Agencies‘Punchy’, ‘compelling’ and ‘welcome enhancement’: Media buyers on the new tools and innovations at Yahoo’s 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
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DigitalYahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
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Digital‘YouTube delivers’: Brandcast 2024 unveils insights, innovations, new research and product updates
Entertainment at Brandcast was provided by NZ musical act SYNTHONY and G Flip.
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NewsMichael Whiteside joins QMS as national sales director – advanced trading
Whiteside joins QMS from Kinesso (part of IPG), where he was chief media activations officer.
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DigitalSeven launches Seven AI Factory, a dedicated Generative AI and machine learning team
Seven say the AI Factory will boost its audience understanding and advertising strategies across 7plus and 7NEWS digital platforms.
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AgenciesVML leans into Queenslanders’ larrikin nature for RACQ’s new brand platform
The platform features a cast of charismatic animals who deliver humour, emotion, and insightful commentary about everyday situations.
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AgenciesConvo Media launches rebrand as it expands its services under Monique Harris
Monique Harris: "Convo Media isn’t just a new name; it’s a renewed commitment to simplifying programmatic content."
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StreamingNetflix record 150% increase in upfront ad sales commitments over 2023
Netflix closed partnerships for a number of its upcoming films and series including Squid Game, Wednesday and Happy Gilmore 2.
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News BrandsNews Corp brings eight sales functions under client partnerships team
Lou Barrett: “Having all of the key sales functions together allows us to better service our clients unique needs and craft tailored...
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News‘Google cannot be relied upon:’ Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital...
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Yahoo Advertising launches data-powered ad creative solution
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
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AgenciesFoxcatcher launches WorldView Retail to maximise ROI and customer growth
Foxcatcher has integrated data cleanroom functionality into WorldView to allow brands to upload their first party data securely.
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OutdoorVistar Media expands into China to service more of APAC
Vistar already has offices in Sydney and Singapore.