Search results for "advertising"
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DataDigital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
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BusinessAdvertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
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AgenciesAdvertising Associates expands Kia remit and appoints Peter Hunter to led Sydney office
The agency also expands its remit with longstanding client Kia to include digital services.
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DataDoubleVerify launches its measurement and protection solution, Made for Advertising
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
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Industry PodcastsAmazon, Teladoc Health and Maccas: iHeart and Magellan AI reveal top brands advertising on Australian podcasts
Corey Layton: "Podcasts have yet again proven to be Australia’s fastest growing advertising medium, setting up 2024 to be even bigger again."
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BrandsExpedia inks advertising deal with Netflix as first global ad partner
The deal includes the US, Canada, Mexico, UK, France, Germany, Australia and Brazil.
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DigitalSeven West Media’s The Nightly secures major advertising deal for launch
Seven West Media's new evening online paper The Nightly aims to take on News Corp's dominance.
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AdspendTotal TV advertising revenue is down 10% as BVOD goes up in 2023, ThinkTV reports
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to...
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NewsAmazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
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NewsAdvertising Industry Careers partners with Mediaweek to launch jobs page
The Mediaweek Jobs page aims to help candidates connect, learn and apply for career opportunities inside the industry.
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AgenciesJasmin Bedir: Limitations of AI in an advertising agency
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
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AgenciesAANA targets greenwashing practices in advertising, CEO Josh Faulks declares, “it’s critical.”
The move is a result of community expectations of brands and government expectations that things need to change.
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DataGaming advertising drives more attention than all other digital advertising formats, reports Anzu & Lumen
The report also revealed attention paid to in-game advertising translates into strong brand recall.
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AgenciesNike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform