Search results for "aana"
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NewsMedical Association calls for digital ban on junk food ads
“Allowing the processed food and advertising industries to set their own rules does not effectively protect children."
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Data‘Nothing sharpens your focus at the supermarket like 13 interest rate rises’: Cost of living weakens Australians’ sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum...
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Brands‘No one can tell brands how they should react’: Will advertisers punish Meta for exiting news deals?
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
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EducationUNGCNA partners with Salterbaxter and Cahoot Learning for anti-greenwashing course in light of ACCC crackdown
Kate Dundas: "It’s critical more marketers build the know-how and confidence needed to engage on ESG topics."
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AgenciesAustralian Ethical launches new brand campaign via indie B Corp, Paper Moose
"The more people that switch to ethical options, the bigger difference they could potentially make.”
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AgenciesAlinta Energy rolls out ‘True Power’ brand platform via BMF amid greenwashing crackdown
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
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NewsRoundup: Taylor Swift’s Disney deal, X’s change to ad rules, Super Bowl ratings
Swift’s marketing success, New ABC hire, Mr Bates vs the Post Office
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AgenciesThe Hallway earns B Corp certification, commits to “people and planet as well as profit”
"We’re beholden to delivering results on all counts.”
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BusinessTBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
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AgenciesJosh Faulks: Industry needs to work with government and consumers to overcome greenwashing
"The angle that's often missed is that this isn't a responsibility of just the industry."
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AgenciesReputation management emerges as key focus in 2024, says Sefiani
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
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AgenciesComms Declare and Alchemy One Fossil Ad Ban billboards put the heat on Albanese
"We can’t reach our climate goals while allowing big coal and gas companies to use advertising."
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AgenciesIs the pitch broken? TrinityP3 study to uncover reality of modern pitching
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."
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AgenciesMediaweek’s A to Z of 2023: I is for Industry Bodies
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead