Search results for "Wavemaker"
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Social MediaAiMCO to host Best of Cannes Lions webinar for members
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
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Social MediaSubway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
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NewsKate Marshall and Genevieve Cleaver join Zitcha
Nick Hinsley: "Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention."
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AgenciesCadbury celebrates sporting volunteers with Gen AI campaign via Ogilvy
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
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AgenciesCuddly Fabric Softener launches Love that Lingers campaign with VML
"Cuddly as a brand was a little disconnected from modern audiences."
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AgenciesQMS establishes Adelaide outpost, hires group business director
The expansion comes as QMS' relationship with sales representation company, Medianest, concludes this month.
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NewsMediaweek Next of the Best winners revealed: Henry Innis, Robert Irwin, Celia Garforth, and more
Henry Innis: "You've made my dream come true, and I hope we can change the world of marketing effectiveness together."
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AgenciesMitsubishi Motors puts creative account up for pitch
The incumbent, Richards Rose, has held the creative account since 2016.
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AgenciesAllianz and Howatson+Co launch ‘Go Australiaahhh’ Olympics campaign
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
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BrandsAudible launches first global brand marketing campaign
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
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AgenciesKFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
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NewsMedia Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
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AgenciesMFA NGEN Charity Cup Dodgeball Tournament raises over $37,000 for Bravehearts
The Charity Cup aims to raise much-needed funds for youth charities and provide an opportunity for members of NGEN.
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AgenciesHonda overhauls agency model, appointing H+Co and creating in-house agency
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP...