Search results for "IAB Australia"
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DataOnline advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
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FeaturesELLE Australia’s editor Jess Bailey on why print thrives in omnichannel publishing
'Advertisers still want print, and as we're learning, our readers do too'.
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AgenciesIPG Mediabrands receives AWEI Silver Tier Recognition for LGBTQ+ Inclusion
Kim Lion: 'To receive Silver Tier accreditation during Pride Month makes it even more special, it’s a moment of pride for everyone...
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AdspendInternet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
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TelevisionMeet the cast: LEGO® Masters Australia Grandmasters of the Galaxy
LEGO® Masters Australia returns with its most ambitious season yet, premiering Sunday, June 1, on Channel 9 and 9Now.
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AgenciesWhen does an ad go too far? Navigating the line in Australian advertising
Gillian Franklin: 'What people do or say in their actual life isn't always what they want to see reflected back at them.'
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Agencies2025 Young Lions Australia winners revealed: Meet the rising stars heading to Cannes
'We’re incredibly proud of this year’s winners and look forward to seeing them compete against more than 70 teams from around the...
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AgenciesAustralian cricketer Travis Head stars in Uber India campaign
Mayuresh Dubhashi: 'It's audacious and very relevant to the kind of relationships our consumers have with culture/cricket.'
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DataAffiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
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AgenciesIntuit QuickBooks campaign confronts negative reviews via R/GA Australia
Kirsty Hollis: 'We felt it was time to shift those long-held beliefs and invite accountants to take another look at QuickBooks.'
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NewsIAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
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StreamingFoxtel and BINGE weave ‘The Last Anniversary’ into Australian gold
Lana Greenhalgh: 'Australians want to see themselves, and The Last Anniversary ticks a lot of those boxes'.
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DataFirst-party future: why Australian brands can’t afford to ignore data clean rooms
Lauren Wetzel: 'Data clean rooms enable brands to collaborate without compromising data control.'
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NewsUS tech giants challenge Australian media rules
Meta, Google, Apple, Amazon, and X argue that the federal government's News Bargaining Incentive unfairly targets US businesses.