Search results for "IAB"
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AdspendIAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
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DataIAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
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AgenciesMediabrands and Scope3 partner to enable clients to move to net-zero media buying
Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale
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AgenciesMediabrands appoints Jessica White as CEO of Reprise Australia
White has held senior roles both internationally and locally within Mediabrands
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AgenciesMediaweek 100: IMAA, IAB, MFA and AANA share their thoughts on the Power Lunch
The event welcomed the media industry's biggest names to celebrate their work and achievements
- Education
IAB launches digital advertising micro-credential courses with Deakin University
The micro-credentials are designed for people looking to upskill or those looking to change roles
- Data
IAB Australia review finds attention metrics provide marketers with insights on ad investments
• The report offers the largest collation of information and perspectives on ad attention measurement
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AgenciesMediabrands Content Studio MD Olivia Warren joins Executive Leadership Team
• CEO Mediabrands Mark Coad said he was delighted to welcome Warren to the ELT
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AdspendIAB report says Australian digital advertising market reached $13.9billion in FY22
• The new data also highlights modest growth of 10.6% in the June quarter
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AgenciesIAB research finds job vacancy rate in digital advertising is close to peaking
• Job vacancy rates in the Australian digital advertising and ad tech have climbed to 11.8%
- Outdoor
IAB Australia report finds agencies continue to embrace pDOOH
• The report found 83% of agencies have used pDOOH
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AgenciesKim Lion discusses Mediabrands’ focus on leadership and people capabilities
• Plus: the company's learning and development programs
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AgenciesMediabrands Content Studio wins Swinburne University of Technology
• MCBS will provide the university with full creative and production solutions
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AgenciesIAB report shows increase in game advertising to reach diverse audience
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months