The grand final recorded over 9 million minutes of streamed content across Foxtel Group’s streaming services.
The app will be integrated into the Foxtel platform in August.
Just over midway through their respective seasons, four sporting leagues are achieving record season audiences across Foxtel platforms.
Exclusive: The Jim Buchan photo archives and those Logie victory celebrations
Foxtel will also be integrating the DocPlay app into iQ set-top boxes from 25 June.
"Our goal is to help our clients outgrow their competition."
Mark Frain: "There are only a handful of people around the world able to really navigate this field."
Plus: Fetch TV and BBC Studios extend multi-channel partnership.
Streaming device Hubbl was showcased in front of the Ferraris, and media and sport's who’s who.
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
Farmer is returning to his marketing and brand consultancy The Inside Out.