Search results for "ADMA"
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OpinionBeyond quotas: The playbook for women in marketing leadership
'Women in marketing are ready to lead. Now, businesses must step up and provide the structured support to make that happen.'
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AgenciesThe podcast boom continues … but should creators build a brand or go solo?
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
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OpinionIs AI all sizzle and no sausage?
Today’s models, when effectively integrated and applied, can unlock remarkable value that is still vastly underexploited.
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DigitalNine Entertainment Co. reports $1.4bn revenue amid strategic restructuring
Catherine West: 'In a challenging market environment, we have continued to perform well operationally while simultaneously strengthening our strategic position and implementing...
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News‘Utterly refreshed’: Fox Footy dives into AFL season as full details of Super Saturday LIVE are released
Patrick Delany: 'It’s a very big investment, from the rights through to the way we present this.'
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OpinionWhy Aussie businesses don’t need to wait for AI regulation
The ability of AI to automate targeted digital marketing is fuelling particular concerns around bias, fairness, transparency and accountability.
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AgenciesKINESSO appoints new national trading and operations lead, search
Kim Kho: 'Charlie’s innate ability to simplify the complex and be able to tell stories from the numbers, brings a unique skill...
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NewsIAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
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OpinionEmbracing agility: The key to thriving in a dynamic market
Louise Romeo: 'Are we cultivating an agile workforce that can thrive amidst constant change?'
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MarketingMarketers unprepared for GenAI but call It a ‘game-changer’: Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
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NewsMedia Movers: Amanda Laing joins Nine, Mike E and Emma split, Michael Stephenson, Stacey Knox, Kristiaan Kroon, Sarah Waladan, Paul Blackburn
Plus: Hamish Macdonald, Natasha Lee, Adam Hawse, Lisa Muxworthy and Bella Varelis.
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Opinion2025 Trend: Rise of shoppable ads
Brands understand that it’s about meeting the people where they spend their time, which is why digital ad spend represented almost three quarters of...
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NewsNine’s chief sales officer Michael Stephenson resigns
Nine appoints Matt James as interim sales lead.
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OutdoorBishopp expands OOH network with 126 sites
Bishopp Outdoor Advertising has launched 126 new out-of-home (OOH) sites across Australia in 2024, including 14 roadside digital sites, marking a significant expansion of its advertising network. The regional...