Search results for "programmatic solutions"
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News‘Google cannot be relied upon:’ Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital...
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NewsYahoo Advertising launches data-powered ad creative solution
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
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AgenciesFoxcatcher launches WorldView Retail to maximise ROI and customer growth
Foxcatcher has integrated data cleanroom functionality into WorldView to allow brands to upload their first party data securely.
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OutdoorVistar Media expands into China to service more of APAC
Vistar already has offices in Sydney and Singapore.
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AgenciesAtomic 212° rolls out O’Brien’s first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
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NewsIMAA launches inaugural Digi-Byte event
The inaugural event will include a series of digital panels and speakers, followed by an immersive gaming competition.
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BusinessNews Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
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BusinessDoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
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AgenciesGroupM appoints Amazon Ads’ Marc Lomas as MD
Aimee Buchanan: "We are investing in building out this critical specialist capability to support our clients on their commerce ambitions."
- Agencies
Yahoo Academy reveals 2024 speakers and participants
The two days will culminate in a Pitch Off that will see the delegates break into teams to solve a real business problem...
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AgenciesStackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
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OutdoorOMA: 2023 financial results show growth in all categories
This week, the category breakdowns have been released.
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BusinessFetch TV and Kargo enter sales representation partnership
Kargo will present the chance to connect with the Fetch audience through targeted programmatic or direct advertising campaigns
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BusinessKargo brings cross channel performance tool CORE product to APAC
Kargo originally launched CORE in APAC for video and has now expanded the offering.