“GeoCMV Explorer is a game-changer for our clients"
• 17% of Australians identified themselves as fans of F1,
• Nine.com.au moves into second place ahead of ABC News websites
This represents a combined domestic monthly reach of at least 6.2m UAs.
Nielsen's weekly DCR data for the week ending February 10.
• News media across all platforms are read by 17.5 million Australians
• Agency chief wins Media Executive of the Year
• news.com.au was ranked number one in terms of highest unique audience (9.8 million)
Dropping out of the top 10 this month is The West Australian.
The AFL site had nearly double the unique audience of the #2 property on the list.
The charts closely resemble how many of the teams finished the football year.
The service, which expands Nielsen’s current measurement coverage of YouTube.
Two of the games were exclusive to Fox Footy.
• Clarken has direct control of $1b of spend as Nielsen’s product lead globally