Search results for "media strategy"
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OpinionLiveRamp’s Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
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BrandsPriceline Pharmacy launches refreshed brand strategy via Houston Group
The new brand positioning celebrates Priceline Pharmacy’s combination of health expertise and beauty experience.
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AgenciesMedia buyers on Nine upfront 2025: Network highlights ‘strategic move’ and ‘commitment to innovation’ as it ‘briefly acknowledges the elephant in the room’
Lorraine Woods, Chris Nolan, Marco Norder, Jonatan Morales, Stefan Boden, Sarah Thom and Kevin Fernandes shared their thoughts and opinions on Nine's...
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AgenciesMediabrands wins DuluxGroup media account
To service the account, Mediabrands has built a bespoke agency offering, “TeamInspire”.
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NewsMedia roundup: Betting firms pull advertising, Margot Robbie says no to Netflix, ABC moves Audio of out Content division, TV dollars unite NRL clubs
Business of Media Betting firms pull $15m in advertising as crackdown looms Australia’s major wagering firms have carved a $150 million hole...
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AgenciesLoan Morris launches independent media agency ABL Digital Media
The agency is the result of a restructure of Morris's previous Australian agency, 27 Degrees Media and will work with the agency to offer clients...
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AgenciesBench Media unveils new commerce and retail media offering as it partners with nudie juice
Anthony Fargeot: 'Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage.'
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AgenciesMedium Rare appointed social media agency for Flybuys
The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We...
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NewsMedia Roundup: Nine break-up, Nine to sack bullies, ASIC raids The Cat, News Corp sues AI company
Woolies and Coles price marketing, Peter Dutton lashes ABC again, Lauren Phillips on Jackie O, Maggie Beer and Cathy Payne honoured.
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FeaturesMediaweek ushers in a new era with key editorial appointments
'Our focus will be on championing the innovation, creativity, and resilience that define this industry. '
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AgenciesSOLVD combines tech, media and creative to launch Hunter Water campaign
Renee Fedder : "The challenge is to keep the message fresh and impactful, and ensure our community has the tools and knowledge...
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AgenciesMedia buyers on Foxtel’s 2025 upfront: ‘Refreshing’ and ‘promising’ offerings amid ‘more competition than ever’
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
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NewsSXSW Sydney 2024 day four recap: YouTube’s dominance, Cadillac on Australian shores, Labelium and Ryvalmedia, and The Daily Aus
Plus: Bunnings MD Michael Schneider on the importance of trust in leadership in branding, Rachel Muscat on working with Pharrell Williams and...
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NewsMedia Movers: Nicola Barnes, Gus Worland, Rebecca Darley, Bronwyn van der Merwe and Matt Michael
Plus: Stephen Drawbridge, Kristy Kinzett, Steve Thornton, Claire Bradley and Ricky Chanana.