Search results for "influencer marketing"
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AgenciesPublicis Groupe moves to acquire influencer platform Influential
Sadoun said the deal "uniquely positions us at the centre of the new media ecosystem."
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AgenciesLeela Maclean joins Neon Black as affiliate marketing director
Maclean's appointment comes after the agency was appointed Sydney Markets’ PR agency.
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BrandsAudible launches first global brand marketing campaign
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
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BrandsTinder launches ‘Share My Date’ with local influencers via Akcelo and Amplify
Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."
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Brands‘Marketing has to be flying the plane’: Richard Oppy on AB InBev’s shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
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Social MediaAiMCO launches webinar on intricacies of influencer agreements
AiMCO council chair Tegan Boorman will lead the webinar.
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OpinionPatrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
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Social MediaAiMCO to examine influencer inclusion in first diversity webinar
The webinar will feature a panel with TikTok creator Taz Zammit, Paralympian Ellie Cole, resilience coach Rhiannon Tracey, and Vivienne Smith from...
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AgenciesWe Are Different to lead JAC Motors’ earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
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AgenciesVirtual influencers will grab 30% of influencer budgets: Ogilvy’s Future of Social report
Richard Brett: "Social media remains as popular as ever, accounting for almost half of the time people spent on screens in 2023."
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AgenciesKate O’Loughlin: Marketing lessons from the rise of run clubs
Marketers and brands should be running to embrace the lessons, and learn from the consumer behaviours, attached to the rise of run...
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DataFighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
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AgenciesSocial Soup launches AI powered barcode scanning to bridge gap between influencers and content
“When people see, hear, touch or feel something first-hand, they are far more likely to buy it and advocate for it."
- Agencies
Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.