Search results for "influencer marketing"
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BusinessWhat Good Influence Looks Like: A guide to marketing safely
The top 10 bad influence pitfalls
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DigitalAdam Furness: ‘Do Your Own Research’ – Why a crisis in trust is transforming marketing campaigns
"People don’t know where to turn and who to believe when it comes to making key decisions in their lives"
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NewsYahoo appoints Tressie Lieberman as chief marketing officer
“The opportunity to push the boundaries and take the brand into the future is a dream."
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AgenciesRed Havas launches global specialist influencer division SWAY with Love Island winner Tina Provis
SWAY specialists will also drive the influencer agenda at an industry level
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Digitalimpact launches influencer and creator partnership management platform
"We are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships"
- Publishing
What Good Influence Looks Like: Best practices for marketing on TikTok
TikTok is seen as more than just a social platform – it's a link to culture and consumers
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AgenciesHow The Careers Department aims to get new talent through the doors of advertising and marketing agencies
CEO Samantha Devlin discusses why engaging with students at a grassroots level is essential for the industry's future
- Publishing
What Good Influence Looks Like: Moving from “influencer” to influence
Influence occurs in micro moments throughout our daily lives
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DigitalHypeAuditor reveals how much influencers generated for Mother’s Day campaigns
975 influencers shared a total of 1,577 social media posts about the annual celebration
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NewsCARS24 take home multiple industry awards for experiential marketing campaign
"It was bold, it was brave, and it worked"
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Social MediaThe Influence Group unveils The Influence Audit to drive influence through marketing campaigns
"We’re determined to help businesses understand exactly when and where their communications can drive maximum impact using this tool"
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AgenciesOrganic influencer partnerships driving brands social media budgets in 2023
How marketers should plan to leverage their influencer engagements to make the most of their social media budgets
- Digital
HypeAuditor finds Australian brands and influencers are still not disclosing partnerships
Out of the 521,000 Instagram posts only 1,368 posts with brand mentions from 855 influencers had #ad or #sponsored
- Social Media
HypeAuditor report finds influencers impacted by fraud continues to decrease
The report provides an overview of the latest news from social media platforms most used by marketers