Search results for "digital marketing"
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Marketing‘I believe that it should be embraced’: Harry McGregor on the use of AI in brand marketing
"Tech integrations and platforms that can help us make decisions and influence outcomes will continue to change the game."
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OpinionChris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
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FeaturesInfluencer brand marketing hasn’t ‘challenged’ traditional marketing, it’s ‘torn’ it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
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AgenciesTourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
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AgenciesThe Pistol wins Brandbank Group digital media account
Brandbank Group is behind Australian brands such as Seed Heritage, Commonry and Unison, as well as lifestyle brands kikki.K, Fine-Day, and Allkinds.
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DataIAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
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OutdoorOOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
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BrandsMcDonald’s marketing director Samantha McLeod exits the business
McLeod joined McDonald's in September 2023.
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AgenciesWoolley Marketing: When is an agency no longer an agency?
"The way agency business is increasingly undertaken raises the question of whether it is potentially misleading and deceptive for agencies to present...
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NewsSeven appointments: New heads of network sport, AFL, horse racing, cricket, and sport digital
Chris Jones elevated to the new role of director, network sport, effective immediately.
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AudioSCA chief marketing officer Nikki Clarkson exits the business
Clarkson has been with the business for 16 years, having taken the CMO role in 2019.
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PublishingClaudine Hall to leave Are Media’s head of commercial marketing role
Hall was a finalist for Mediaweek’s 2024 Next of the Best awards alongside Joyce Li in the Marketing – Media category.
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OpinionAsh Dharan: Performance marketing is both an art and a science
"Human beings don’t buy products, they buy the transformation the product promises."
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AgenciesBastion appoints Alexandra O’Neil as head of brand marketing AUNZ
"I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."