Search results for "advertising"
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OutdoorTorchMedia extends Sydney Light Rail advertising contract
"It has become a critical component of how brands target the CBD and surrounds, as well as valuable audiences in the East...
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News BrandsNews Corp to explore the future of advertising at D_Coded 2024
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
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OpinionVanessa Lyons: Contextual advertising and total news publishing are the perfect match
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
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DigitalKaylie Smith on Time Out’s expansion across Australia and offering ‘impactful advertising opportunities’
A consumer campaign with Wotif will consist of national digital and video content created by local journalists.
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AgenciesStackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
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OutdooroOh!media launches dedicated team to boost airport and office advertising engagement
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
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BrandsJulia Edwards and Shalyce McLean join Uber’s advertising division
The appointments come after Mediaweek revealed Nicole Bardsley was Uber's new head of marketing.
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NewsThe five reasons to add Boomtown to FY25 advertising plans
The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year.
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FeaturesContextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
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DataIAS expands its Made for Advertising AI solution to drive efficacy across the programmatic buying process
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
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BusinessAdvertising in regional Australia should be a ‘no-brainer’ for brands
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
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DigitalDoubleVerify unveils tiered ‘Made for Advertising’ brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
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AdspendOnline advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
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BusinessNine profits fall 21% amidst “weaker economic and advertising market conditions”
Sneesby continued that cost-cutting measures were working, and thanked "all of our people for their focus on efficiencies and willingness to embrace...