Her appointment follows Matt Holmes' short stint as head of PR and earned creative.
Scott Dettrick: "They are both curious and provocative thinkers with a keen eye for what's coming next in advertising."
James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
MYOB and M&C Saatchi said the model was co-designed to handle data, CX, creative, design, and PR.
"She is laser focused on effectiveness, restless in her ambition, deeply passionate about creativity, and fun to be around."
Kerrie McCallum tells Mediaweek why the campaign was gratifying and inspiring.
Australians time online leapt 3.4% in December as consumers searched for deals
OpenAI vs. New York Times, Steve Price on Australia Day ban, Screen Actors guild nominees, Marvel's new series
The top 10 is based on is based on their ranks according to fans, reach and Meltwater Klear Influence Score
Retail media, Shari Redstone, Jeff Zucker, CRA, Willie Mason, Cheng Lei returns, Cal Wilson, Made in Bondi
"These pillars of retail events have been superseded by a relative newcomer"
“A very mixed familiar, sweet, but not very brave or interesting Christmas campaign season”
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms