Search results for "Spark Foundry"
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MarketingCashrewards appoints Zara Cobb as CMO
Cobb began in the role left vacant by Nicole Bardsley last week, after departing Lendi Group as chief growth officer in January.
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AgenciesMOOD calls on industry to run City2Surf for youth mental health
The industry-backed purpose-driven tea brand is aiming to rally 100 runners from the industry to join their 60-strong team The Mood Crew.
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AgenciesArnott’s Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
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AgenciesAncestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
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AgenciesAllianz and Howatson+Co launch ‘Go Australiaahhh’ Olympics campaign
Renee Hyde: “This campaign captures the joy of celebrating our country’s best."
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AgenciesHCF and Clemenger BBDO invite members to join ‘Value Ads’ campaign
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
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AgenciesMFA NGEN Charity Cup Dodgeball Tournament raises over $37,000 for Bravehearts
The Charity Cup aims to raise much-needed funds for youth charities and provide an opportunity for members of NGEN.
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AgenciesMedia and creative: Siloed still, or ‘no genuine divide’?
"One is not more important than the other. There's no point having media without the right content, there's no point having content...
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AgenciesBaxter, Ferrier, and Wilson on Naked, 20 years on: ‘I wouldn’t sell to a basket case holding company’
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up...
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AgenciesJames Dixon on Atomic 212°’s ‘big, hairy, audacious goal’: Crack top 5, ‘take on the big brands and win’
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year...
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Agencies‘Less about media plans, more about marketing orchestration’: MFA Awards committee members on what clients need from media agencies
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people...
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AgenciesSaatchis is a ‘shopfront’ for Publicis: Patrick Rowe on a year as CEO
“My mantra is that we want our creative thinking to have more impact, more often for our clients."
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AgenciesYahoo Academy reveals 2024 speakers and participants
The two days will culminate in a Pitch Off that will see the delegates break into teams to solve a real business problem...
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AgenciesDavy Rennie’s to-do: Give CMOs ‘unfair advantage’, get his agencies to ‘stop being so bloody humble’
"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as...