Search results for "Optimising"
-
AgenciesUnilever Australia and New Zealand appoints Mindshare as its media agency
Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline
-
NewsVudoo CEO Nick Morgan: Why Australia needs to act on its “hunger for innovation”
Plus: The idea of collapsing the funnel
-
BusinessPlaza Premium Group celebrates its growth with Crimtan
Esther Tan: "What began as a trial and exploration campaign has now become part of our always-on marketing strategy"
-
AgenciesIn-House Agency Council set to host its inaugural summit
Chris Maxwell: "The in-house agency model in Australia is going from strength to strength"
-
AgenciesBench announces repositioning to reflect its enhanced offerings
Ori Gold: "Our enhanced offer reflects the changing needs of our clients as they compete in an ever-evolving digital media landscape"
-
AgenciesMediaweek Agency 50: iProspect’s Marcelle Gomez celebrates her team’s drive and growth journey
"It was great recognition of the momentum we’ve driven in the new and evolved iProspect"
-
AgenciesNeale Cotton: AI is here, time to turn Homo Sentiens
"This shift isn’t just about staying relevant; it's about harnessing the essence of what makes us human to unlock the incredible upside...
-
AgenciesMindshare names Nik Doble as its new national head of investment
"I’m delighted to be joining the Mindshare Australia team and can’t wait to start delivering on our Good Growth ambitions"
-
AgenciesScope3 report reveals 36% overlap between green advertising and performant ads
The report also found that streaming brings digital ad emissions to 7.2M metric tons annually
-
TelevisionWTFN’s Radar MCN launches new Total Distribution strategy with ReDriven partnership
The partnership sees the team taking over daily management of existing channels, as well as launching new channels
-
News BrandsNine appoints Suzie Cardwell as chief data officer to accelerate value of data asset
Cardwell will join Nine in the newly created role in July 2023
-
AgenciesStarcom is appointed to Keypath Education’s media account
"This exciting new partnership will enable us to leverage our expertise in connecting paid media into direct platforms"
-
AgenciesThe Pistol delivers revenue results for DECJUBA online and in-store
Jaime Nosworthy: "We’re excited for the next phase of marketing for the DECJUBA business"
-
NewsYahoo partners with Adelaide to launch pre-bid segments through the platform’s DSP
The integration aims to simplify the application of attention metrics for advertisers