The adtech startup's SmartCreativeTM, tracks, measures, and verifies the performance of OOH campaigns
The move will expand the data and technology capabilities at Mindshare, Wavemaker and EssenceMediacom
Mediaweek caught up with Horgan one on from the inaugural Power Lunch
• The report was produced by Clean Creatives and Comms Declare
• Omnicom Group's regional markets also saw an increase in the second quarter
• The agency has placed first in the RECMA and COMvergence annual billings rankings
• The alliance is made up of three of Australia’s most established OOH providers, goa, EiMedia, and Civic Outdoor.
• Chairman Wren: "We remain confident our high-quality and diverse portfolio positions us strongly for future growth"
• The account was formally held by an independent agency, Noisy Beast
• The specialist group is comprised of 11 marketing agencies
• The company is working with local partners to dispose of all of its investment positions
• The Media 100 is produced by combining the results from global and regional media award shows throughout 2021
• FOXTEST is a $3 million initiative that helps brands explore the frontiers of advertising
•The company reported total revenue of A$5.38 billion (US$3.86 billion)