Search results for "Kantar"
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SportsJason Dunstall a key game day attraction on Fox Footy’s Kayo Sports programming
Keeping the Fox Footy audience entertained: ‘It is important to have a sense of humour around the football.'
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BrandsSquarespace debuts first Trans-Tasman campaign, The Ditch
The campaign was led by Squarespace's in-house creative team.
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News BrandsAMEX, delicious. Month Out, and the impact of long-term partnerships
Harriet Nash explains how the challenge for the last Month Out was “how could we get consumers to dine out at participating...
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AgenciesIAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
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AgenciesOMG’s Kristiaan Kroon asks TV industry for ‘more collaboration and less competition’
OMG would be interested in joining the Video Futures Collective if the opportunity is extended to media agencies.
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AgenciesProcurement ‘don’t value creativity’: TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
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Agencies“Longevity is the hope”: DDB’s mission to restore Australia’s love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just...
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MarketingKim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
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BrandsBrands that want to change behaviour need to change beliefs. Here’s how.
"The best path to the behavioural changes that brands want is to think about the belief changes that are required"
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AgenciesNathan Saville joins Bastion as general manager of research and data division
Saville was most recently COO at Pollinate, where he led the design and implementation of processes within the agency.
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NewsTreasury Wine Estates’ in-house agency, Splash, marks one-year milestone
Elsa Beaumont: "The thing we didn’t quite expect is the impact of being in-house."
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NewsAmazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
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AgenciesIs Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
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AgenciesMeerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.