The new businesses will significantly expand the Ipsos offering in Australia and New Zealand.
• Changes will allow publishers to better compete for advertising dollars
Hercock joins from Nielsen NZ, where she was the Executive Director of Customer Insights.
It will measure the Australian community’s perception of advertising issues and content.
CNN reports it continues to be the undisputed number one international TV news brand in daily, weekly and monthly reach and the...
The results come from the latest Ipsos Affluent Survey
CNN reaches 36% of affluent audiences across the world every month via TV and digital
The 10 megatrends that will shape the future from leading global research company Ipsos
News reached 96.2% of online Australians aged 14+.
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
Lorna Ash: 'The research highlights how widespread stereotyping remains in Australia media and advertising.'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
Melissa Yow: 'A clear CX strategy with solid governance is crucial to avoiding misguided investments and efforts.'
Plus: McMillan, Keogh and Derepas exit The Monkeys, Rory Heffernan, Julie Wright, Leigh Fenech, and Marty Sheargold.