Search results for "IAB"
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DigitalIAB Australia appoints Adele Wieser as chair of the IAB Executive Technology Council
Wieser, who has replaces Angus Keene, will also become the ETC representative on the IAB Australia board
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AgenciesIPG Mediabrands and MAGNA release data on Australian media in Media Responsibility Index
Lucy Formosa-Morgan: "The index provides invaluable insight for marketers making decisions re media spend"
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AgenciesMediabrands Content Studio welcomes two appointments senior creative team
Marshall Campbell and Luke Simkins bring more than 25 years of experience to the agency
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DataIAB Australia: Retail media advertising increases as marketers explore integrations with media and tech
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media...
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AudioIAB Australia: Digital audio is set to grow as agencies increase investment in 2023
71% of media agencies intend to increase investment in streaming audio, while 78% intend to increase investment in podcast advertising
- Adspend
IAB Australia: Australian online advertising market spend reaches $14.2 billion in 2022
All categories saw year-on-year growth
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AgenciesIAB Australia unveils a raft of new names joining the Board
IAB CEO Le Roy said: "I'm delighted to have such a robust and representative Board to support our work"
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DataIpsos and IAB Australia launch digital audience measurement currency Ipsos iris
It provides accurate data about the number of people who visit the content of digital publishers and platforms
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AgenciesInitiative retains Jemena as Mediabrands Content Studio appointed as creative agency of record
Work commences immediately, with the first campaigns expected to go to market in Q1, 2023
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AgenciesInitiative COO Geoff Clarke expands his leadership role with Mediabrands Australia appointment
Clarke takes on responsibility for driving operational and organisational improvements across the entire Group
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AgenciesMediaweek Agency 50: Mark Coad on Mediabrands achievements and optimism for 2023
Coad: "It’s quite humbling to be honest, but very pleasing to be recognised"
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AgenciesIAB and OMA partner to host Powering DOOH conference in 2023
The one-day conference will present technical and practical content as well as high-level and strategic planning sessions
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AdspendIAB finds the digital advertising industry continues to grow despite macroeconomic uncertainty
The industry reached $3.455 billion, an increase of 6.5% in 2021
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Features“Commercially Viable”: Why key demos are the aim of the game for Nine
"We've done this for 13 years"