Search results for "Audience Precision"
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AudioSCA reshapes LiSTNR leadership to drive next phase of digital audio growth
SCA’s decision to recalibrate LiSTNR’s leadership isn’t just about structure, it’s about intent.
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PodcastsAcast unveils AI-powered podcast tool for advertisers
Acast has launched Smart Recommendations, an AI tool that enables advertisers to identify podcast audiences in seconds using natural language prompts.
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NewsIAS reveals dynamics of the digital advertising landscape in Media Quality Report
Lisa Utzschneider: 'As digital media complexity accelerates, IAS remains steadfast in empowering our partners with the transparency, precision, and protection they need to succeed.'
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OpinionFrom Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show...
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TelevisionTV Guide: Asher Keddie and David Wenham thriller ‘Fake’ heads to 10 and 10 Play
The hit psychological drama that stunned critics and viewers on Paramount+ is heading to free-to-air.
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AgenciesIAB Australia opens call for speakers ahead of MeasureUp 2025
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
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TelevisionTelevision retains its power in 2025 federal election advertising battle
Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.
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NewsMedia Roundup: Nine’s subpoena showdown, YouTube’s ‘Wiggles’ play, MAFS’ court date and Meta glasses hit Australia
See the top industry stories trending today.
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StreamingFrom pocket to prime time: YouTube’s takeover of the lounge room
Mark Ashbridge: 'Five years ago, connected TV views were under 8%. Today it's 47%.'
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OpinionHow automation is helping OOH become more efficient
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
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OutdoorAll eyes on Garnier with programmatic 3DOOH activation via QMS, Wavemaker and Made This
Adorna Yip: 'Garnier is committed to innovation, and this programmatic 3DOOH campaign perfectly embodies that spirit.'
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TelevisionOzTAM teams up with Samba TV and Nexxen team up to power the future of TV measurement
Yasmin Sanders: 'This isn’t just an evolution—it’s a bold step toward a smarter, more transparent future for audience measurement in Australia.'
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OpinionFast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
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NewsMedia Roundup: YouTube’s social salvation, Netflix’s goes gaming, Streamers cut local spend, Trust drives Aussie TV and Cue’s family feud
See the top industry stories trending today.