Search results for "Audience Precision"
-
OpinionTodd McPhee: How Aussie sports should play the tech game to win fans and revenue
"Connecting with fans should go beyond the excitement on the field or court."
-
NewsNexxen launches cross-screen measurement solution in Australia
Nexxen has also upgraded its Total Attribution solution to include linear TV sources.
-
DataScope3 launches always-on ad emissions measuring tool
Buyers will be able to compare their advertising activity to market benchmarks, simulate carbon and waste reduction, and initiate actions to decarbonise.
-
News BrandsSeven and Visa renew exclusive data partnership
The partnership includes the addition of three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
-
AgenciesLou Barrett: D_Coded all about creating better outcomes for News Australia clients
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
-
BusinessNews Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
-
DataNexxen partners with VIDAA to launch TV viewer ad targeting
This follows Nexxen's USD$25 million investment in VIDAA in 2022.
-
NewsYahoo launches Identity Solutions for CTV environments
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
-
BusinessNina Christian: Marketing in the information overload age
"If your content isn’t landing, isn’t connecting and isn’t effective – creating more of it isn’t the solution."
-
BusinessYahoo launches Yahoo Blueprint, an AI-powered suite within the DSP
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."
-
AudioPodcast Week: That’s How We Grow, BlakCast, Brent Draper on Jock Zonfrillo
Stories of Us, Acast, October Podcast Ranker
-
BusinessThe Trade Desk delivers $493 million in revenue in Q3 amid market challenges
Jeff Green: "We have never been in a better position to capture greater share of the $1 trillion advertising TAM"
-
AgenciesKey Trends Shaping the Future of Media Buying and Consumption in 2024
"2024 will bring three pivotal trends that are redefining the rules of engagement in Australia's digital advertising arena"
-
AgenciesSeven Upfront 2024: Media buyers share their thoughts and opinions on the network’s offerings
The network showcased its "massive" new announcements for the year ahead as part of the SXSW Sydney