Search results for "zenith"
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BusinessZenith appointed to SBS’ performance media account
•SBS has expanded its eight-year relationship with Zenith
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BusinessZenith adspend forecast: Ecommerce and video fuel faster recovery
• Australia adspend to be down 12% in 2020, will grow 8% in 2021
- Business
Zenith: Video adspend will achieve stability this year despite pandemic
• Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020
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BusinessZenith promotes for new role of national head of digital & data
Lee has been elevated from his current position as head of digital in Melbourne.
- Business
Zenith Australia promotes Elizabeth Baker to national head of investment role
Zenith Australia CEO, Nickie Scriven, has appointed Elizabeth Baker (pictured) to the role of national head of investment
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BusinessZenith ad spend forecast: 11% decline expected in Australia for 2020
• Global advertising expenditure will shrink 9.1% in 2020
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BusinessMegan Kay promoted to Melbourne MD role at Zenith Australia
• Zenith Australia CEO, Nickie Scriven, comments
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BusinessZenith Forecasts: E-commerce and premium digital media to drive beauty adspend recovery
• Online brand building compensates for declining TV and magazine audiences
- Business
Zenith forecast: Social overtakes print to be third-largest ad channel
• Overall, Zenith forecasts that global adspend will grow by 4.4%
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BusinessZenith: Online video consumption heading towards 100 minutes
• Australians young and old consuming much more video
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BusinessZenith appoints Kim Xavier as national head of insights
• Xavier was previously head of shopper insights for Coles Supermarkets, Coles Express and Coles Liquor
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BusinessZenith: Healthcare brands’ adspend growth held back by rising costs
• Healthcare advertisers forecast to move further into digital advertising
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BusinessZenith event: Industry leaders on challenges of marketing to millennials
• The panellists examined the challenges brands are facing attracting these socially conscious, digital natives
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BusinessZenith forecast: Internet ads power faster global adspend growth
• In Australia, Zenith forecasts digital share of adspend 60%+ in 2021